The Richman Test: 12 Steps to Better E-Commerce
I developed a highly focused test to rate the quality of an e-commerce organization’s effectiveness: Do you know who your ideal customer is? Do you market where your ideal customer hangs out? Are you...
View ArticlePredictive Analytics for E-Commerce
If you’re like most online retailers, you face these common challenges: Competition in similar verticals High marketing budgets High cost of customer acquisition High Customer attrition Low profit...
View ArticleSuccess with Offshore Teams
While a steadily growing number of organizations have been moving their resources offshore, it still remains an involved, high-risk decision. Most companies consider moving at least some of their...
View ArticleAmazon’s Outage and your Customers
This past Sunday around 6am ET, Amazon Web Services had a mega outage, affecting millions of customers worldwide. Amazon Web Services (AWS) is Amazon’s global cloud computing infrastructure business...
View ArticleRealtime Voice of the Customer
I’ve been working with my best clients on integrating realtime Voice of the Customer (VoC) technologies into their e-commerce operations. The results have been enlightening and profitable! When I first...
View ArticleThe CIO should become the CDO
The role of CIO as Chief Infrastructure Officer is becoming increasingly irrelevant. IT budgets have shifted to Marketing. Corporate infrastructure is moving to the cloud. So what’s left? Data. Enter...
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What’s your SCAM Strategy for 2016?
Now that we’re in Q4, your technology strategy for 2016 should be well formed. So what’s your plan for SCAM? The Social, Cloud, Analytics, and Mobile (SCAM) stack presents a framework in which...
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Are you Elastic Enough for Cyber Monday?
Imagine a typical week of traffic to your company’s web store. This pattern might look a lot like your own traffic, with a peak during the middle of the day, and a slowdown in the middle of the night....
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Five Must-Answer Tech Strategy Questions
Many of my senior-executive clients have been called upon by their boards to get directly involved in technology issues. These boards are also starting to think strategically about technology, and how...
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